Your privacy matters to us. This policy explains exactly what personal data bs44 collects, why we collect it, how it is stored, and the rights you hold as a registered player.
This Privacy Policy ("Policy") describes how bs44 ("the Platform", "we", "us", "our") collects, uses, stores, shares, and protects personal data relating to individuals ("Players", "Users", "you", "your") who register an account or otherwise interact with the bs44 platform at bs44.ws. This Policy forms part of the bs44 Terms and Conditions and should be read alongside them.
bs44 is committed to handling personal data responsibly, transparently, and in accordance with applicable data protection principles. We collect only the data we genuinely need to operate the Platform and provide services to our Players. We do not sell Player data to third parties for commercial marketing purposes.
Consent: By creating an account on bs44, you confirm that you have read and understood this Privacy Policy and that you consent to the collection and use of your personal data as described herein. You may withdraw consent at any time by requesting account closure, subject to bs44's legal obligations to retain certain data for regulatory and fraud-prevention purposes.
1Who We Are — Data Controller
bs44 operates the online casino and sports betting platform accessible at bs44.ws. For the purposes of this Privacy Policy, bs44 is the data controller — meaning we are the entity that determines how and why your personal data is processed. All data processing activities described in this Policy are carried out by bs44 or by third-party service providers acting under bs44's instructions and on its behalf.
Contact for Data Queries: For any data protection enquiry, including requests to exercise your data rights, please contact bs44 at [email protected]. We aim to respond to all data-related enquiries within 30 days of receipt.
2Personal Data We Collect
bs44 collects personal data through several channels: directly from you when you register, when you use the Platform, when you contact support, and automatically through your device and browser when you visit bs44.ws. The categories of personal data we collect are set out below:
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Identity Data
Full name, date of birth, national ID number or passport number. Collected at registration and verified during the KYC process. Required to confirm age eligibility (21+) and prevent identity fraud.
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Contact Data
Registered Bangladesh mobile number and, where provided, an email address. Used for account authentication, OTP verification, password reset, and important account communications. We do not use contact data for unsolicited marketing without your explicit opt-in.
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Financial Data
Records of deposit and withdrawal transactions, including the payment method used (e.g. bKash, Nagad, Rocket), transaction reference numbers, amounts, and timestamps. Full payment account credentials (e.g. bKash PIN) are never stored by bs44 — transactions are handled via the payment provider's own secure systems.
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Technical & Device Data
IP address, device type, operating system version, browser type, screen resolution, and session timestamps. Collected automatically when you access bs44.ws. Used for fraud detection, security monitoring, and platform optimisation to ensure the best experience on your device.
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Gaming Activity Data
Records of games played, bets placed, bet amounts, game outcomes, bonus usage, wagering progress, and session duration. Used to deliver gameplay, calculate winnings, administer bonuses, comply with responsible gaming obligations, and investigate disputes.
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Cookies & Tracking Data
Session cookies, persistent cookies, and similar tracking technologies used to maintain your logged-in session, remember platform preferences, and analyse aggregate usage patterns. See Section 6 for full details on cookies and how to manage them.
3How We Use Your Personal Data
bs44 uses personal data only for purposes that are necessary, proportionate, and consistent with the legal basis on which that data was collected. The primary purposes for which we process your data are:
3.1 Account creation and management: To register your account, verify your identity and age, maintain your account settings, and communicate essential account information to you via your registered contact details.
3.2 Payment processing: To facilitate deposits to your bs44 wallet via bKash, Nagad, Rocket, Upay, and bank transfers, and to process withdrawal requests to your registered payment method. Financial records are maintained for the period required by applicable financial regulations.
3.3 Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, multiple-account abuse, bonus abuse, and other prohibited conduct on the Platform. This includes automated monitoring of account and transaction patterns.
3.4 Responsible gaming compliance: To monitor gaming activity for patterns that may indicate problem gambling, to administer deposit limits and self-exclusion tools set by Players, and to fulfil our obligations under responsible gaming policy. We may use gaming activity data to proactively contact Players where we identify potential harm.
3.5 Customer support: To respond to enquiries, complaints, and disputes submitted via live chat or email. Support interactions are logged for quality assurance and to maintain a record of agreed resolutions.
3.6 Platform improvement: To analyse aggregate, anonymised usage patterns across the Platform for the purpose of improving game selection, interface design, load performance, and the overall player experience. This analysis does not identify individual Players.
4Legal Basis for Processing
bs44 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:
Contractual necessity: Processing required to fulfil our obligations under the bs44 Terms and Conditions — including account registration, payment processing, game provision, and bonus administration.
Legitimate interests: Processing carried out in pursuit of bs44's legitimate business interests — including fraud detection, security monitoring, responsible gaming compliance, and platform analytics — where those interests are not overridden by your rights.
Consent: Where you have provided explicit consent for a specific processing activity, such as opting in to receive promotional communications. You may withdraw consent at any time by contacting bs44 support or updating your account preferences.
Legal obligation: Processing necessary to comply with applicable law, including anti-money laundering regulations, age verification requirements, and responses to lawful requests from competent authorities.
5Data Sharing and Third Parties
bs44 does not sell, rent, or trade your personal data with third parties for their own marketing purposes. We share data with third parties only in the limited circumstances described below, and in each case only to the extent necessary for the stated purpose:
5.1 Payment processors: bKash, Nagad, Rocket, Upay, and banking partners receive the minimum transaction data required to process deposits and withdrawals. These partners operate under their own privacy policies and their own regulatory obligations, which bs44 has verified prior to establishing payment partnerships.
5.2 Game providers: Certified game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive session identifiers and anonymised gameplay data to deliver games and maintain game integrity. Full identity data is not shared with game providers.
5.3 Security and fraud prevention services: Third-party fraud detection and identity verification services may process technical and identity data on bs44's behalf to help identify fraudulent accounts and transactions. All such providers are bound by confidentiality agreements with bs44.
5.4 Legal and regulatory authorities: bs44 may disclose personal data to law enforcement agencies, courts, or regulatory bodies where required to do so by law, by court order, or in connection with the investigation of a crime. bs44 will notify affected Players of such disclosures where legally permitted to do so.
No Commercial Data Sales: bs44 strictly prohibits the sale or commercial transfer of Player personal data to advertisers, data brokers, or any third party for marketing profiling purposes. This applies regardless of whether the data is in identifiable or pseudonymised form. Players can trust that their data will not be used to build commercial marketing profiles without their explicit consent.
6Cookies and Tracking Technologies
bs44 uses cookies and similar tracking technologies to operate core Platform functions and to improve the player experience. This section explains the types of cookies we use, their purpose, and how you can manage your cookie preferences.
6.1 Strictly necessary cookies: These cookies are essential for the Platform to function and cannot be disabled. They include session authentication cookies that keep you logged in during your visit, security cookies that help prevent cross-site request forgery, and cookies that remember your language preference. No consent is required for strictly necessary cookies as they are required for the Platform to operate.
6.2 Functional cookies: These cookies allow the Platform to remember your preferences and settings — such as your preferred payment method display or in-game settings — so that you do not need to re-enter them on every visit. Disabling functional cookies may affect the personalisation features of the Platform but will not prevent you from using core services.
6.3 Analytics cookies: bs44 uses anonymised analytics to understand how Players navigate the Platform — which pages are visited most, where Players drop off, and how game categories perform. This data is aggregated and does not identify individual Players. Analytics cookies help bs44 improve the Platform over time.
Managing Cookies: You can manage or disable non-essential cookies through your browser settings at any time. Most modern browsers allow you to block all cookies, block third-party cookies only, or clear cookies on browser close. Please note that disabling certain cookies may affect the functionality of the bs44 Platform, including keeping you logged in and remembering your preferences between sessions.
7Data Retention
bs44 retains personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law or regulation. The key retention periods applied by bs44 are as follows:
7.1 Account data (identity, contact, and KYC records): Retained for the duration of the active account and for a minimum of 5 years following account closure, in accordance with applicable anti-money laundering record-keeping requirements.
7.2 Financial transaction records: Retained for a minimum of 7 years following each transaction date, in accordance with financial record-keeping obligations. This applies to deposit records, withdrawal records, and bonus transaction logs.
7.3 Gaming activity logs: Retained for a minimum of 3 years from the date of each recorded gaming session. Logs relating to disputed transactions or investigated incidents may be retained for longer pending final resolution. Technical and device data (IP logs, session data) is retained for 12 months unless required for ongoing fraud or security investigations.
8Your Data Rights
As a registered Player on bs44, you hold the following rights in relation to your personal data. These rights may be subject to certain limitations where bs44 has a legal obligation to retain or continue processing your data. To exercise any of these rights, contact us at [email protected].
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Right of Access
Request a copy of the personal data we hold about you.
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Right to Rectification
Ask us to correct inaccurate or incomplete personal data.
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Right to Erasure
Request deletion of your personal data where retention is no longer necessary.
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Right to Object
Object to processing carried out on the basis of legitimate interests.
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Right to Portability
Receive your personal data in a structured, machine-readable format.
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Right to Withdraw Consent
Withdraw consent for processing activities based on your consent at any time.
bs44 will respond to all data rights requests within 30 days of receipt. Where a request is complex or involves a large volume of data, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it. bs44 will not charge a fee for exercising your data rights unless a request is manifestly unfounded or excessive.
9Data Security
bs44 takes the security of your personal data seriously and implements industry-standard technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, or alteration. The following safeguards are in place across the Platform:
9.1 SSL/TLS encryption: All data transmitted between your device and bs44.ws is encrypted in transit using SSL/TLS technology. The padlock icon in your browser address bar confirms that your connection to bs44 is encrypted and secure. Player credentials, payment data, and personally identifiable information are never transmitted over unencrypted connections.
9.2 Access controls: Player account data is accessible internally only to authorised bs44 staff members who require access to perform their designated job functions. Access is governed by role-based permissions, and all internal data access events are logged for audit purposes.
9.3 Security monitoring: bs44 operates continuous automated monitoring of the Platform for suspicious access patterns, brute-force login attempts, and other potential security threats. Where a threat is detected, our security team is alerted and the affected account is temporarily secured pending investigation.
Important Security Note: bs44 will never ask you for your password by any means, including live chat, email, telephone, or SMS. If you receive any communication claiming to be from bs44 and requesting your login credentials, treat it as a phishing attempt and report it to our support team immediately at [email protected]. No legitimate bs44 communication will ever ask for your password.
10Children and Minors
The bs44 Platform is strictly intended for adults aged 21 and above. bs44 does not knowingly collect personal data from persons under the age of 21, and the Platform is not designed or marketed towards minors.
10.1 If bs44 discovers that it has inadvertently collected personal data from a person under the age of 21, it will delete that data as soon as reasonably practicable and close the associated account. If you believe that a minor has registered on bs44 using false age information, please notify us at [email protected] immediately.
10.2 bs44 employs age verification checks at the point of registration and at the point of first withdrawal to minimise the risk of underage access. Where age verification cannot be satisfactorily completed, the account will be suspended until verification is resolved or the account is closed.
11Third-Party Links and Services
The bs44 Platform may reference third-party payment providers and game studios whose own services operate under their own separate terms and privacy policies. bs44 is not responsible for the data practices of any third-party provider.
11.1 Where bs44 integrates third-party services (such as a game provider's live casino lobby or a payment provider's checkout interface), that third party's own privacy policy governs the data it collects directly from you through its interface. bs44 recommends that Players review the privacy policies of any third-party provider before submitting personal data directly to that provider.
11.2 bs44 conducts reasonable due diligence on third-party providers before integrating their services, including reviewing their data security practices and confirming that they hold appropriate certifications. However, bs44 cannot accept liability for a third party's data handling once data leaves bs44's own systems and is processed directly by that third party.
12Changes to This Privacy Policy
bs44 reviews and updates this Privacy Policy periodically to reflect changes in applicable law, our data processing activities, or industry best practice. The current version is always accessible at bs44.ws/privacy-policy and is identified by the "Last Updated" date at the top of this document.
12.1 Where a change to this Policy is material — meaning it substantially affects your rights or how your data is used — bs44 will notify registered Players via their registered contact details or through a prominent notice on the Platform at least 7 days before the change takes effect. Non-material amendments such as typographical corrections or clarifications that do not affect the substance of any clause may be made without advance notice.
12.2 Your continued use of the bs44 Platform following notification of a material change to this Privacy Policy constitutes your acceptance of the updated Policy. If you do not agree with the updated Policy, you may request account closure and withdraw any remaining real-money balance in accordance with the standard withdrawal process before the change takes effect.
13Contact Us — Data Enquiries
If you have any questions, concerns, or requests relating to this Privacy Policy or to bs44's handling of your personal data, please contact our support team. We are available 24 hours a day, 7 days a week via live chat on the Platform, or you may submit a written enquiry to our support email address:
bs44 aims to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 days. For complex data subject access requests, we may request proof of identity before processing your request to ensure that personal data is disclosed only to the rightful account holder.
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